What is under my control? As a B2B sales professional, it’s easy to feel overwhelmed by the vast array of factors that can impact our success. From shifting market trends to unpredictable competition moves, there are countless variables that are outside of our control. We can’t take responsibility for most

During today’s sales training I had interesting discussion with participants if Hunter / Farmer model is an effective approach for sales team capability development? The purpose of any model is to help us navigate through reality. If we use it correctly, each model can be useful. But if we use