Since the beginning of my sales career I was thought and trained to put focus on the competitive strengths of products I was selling. Later when I started my own company I was doing my best to include in our portfolio products and services with clear competitive advantages over our
There are not many people who like sales calls. Actually, I know a few who like it. Salespeople, especially, don’t like “cold calls”, calls to unknown people. This is normal as facing rejections is not easy. Even when you don’t take things personally, hearing “no” many times during the day